The IQLC promotes Italian luxury, fashion, design, and lifestyle brands in China. It supports retail and digital business strategies, helping companies connect with Chinese consumers and expand their market reach.
BRIEF
Italian Quality & Lifestyle Council (IQLC) - a council about Luxury Living, Fashion, Luxury and Premium Goods, Design, Lifestyle, focus on Retail and Digital. Our objective is to facilitate business with China for CICC member or non member companies and individuals, in retail and consumer goods.
THE CHALLENGE
China to be more and more the growth driver for any consumer goods brand, especially for premium and luxury range.
More and more opportunities arise in China in the area of consumer goods, especially among premium and luxury brands. Many brands however lack of specific expertise to leverage into China Ecosystem at the best.
Coordinator
Massimiliano Guelfo
Head of Piaggio China
Vice Coordinator
Carlotta Godio
General Manager at FLATMIND VIDEO PRODUCTIONS Co.,LTD. SHANGHAI, China
Alessandro Galli
APAC Marketing Director at Zegna
Donato Medici
Managing Director NUOVA ACCADEMIA SRL (NABA)